Felling Furniture Studio

If you build it, they will come.

So, let’s talk about philosophy and business for a little while.

I started this business mostly on a wing and a prayer, with the belief that I can make some interesting, heirloom quality furniture, and heck, somebody might buy it. As a matter of fact, my business plan has consisted primarily of the statement “make good furniture, and somebody will buy it.” If it isn’t clear, this is work that I love to do.

Of course, there is the challenge of getting my work in front of the eyeballs of potential customers. So, a fella needs a marketing plan. Word of mouth might work for a while, maybe even a long time if it’s the right folks chatting you up, but eventually you need to actively seek out customers.

So, I’m hanging my shingle. It’s kind of fancy. It’s got a fancy shape, and I’m planning on including a small tablet to play a slide show of my work. Here’s a preview. (Obviously, it’s not done. The block of maple in the middle of the frame will get FFS lettering and will hold the aforementioned tablet.)

As for the philosophic part of the discussion, I was asked recently what my goals in life were. Believe it or not, I have thought about this, and my goals are simple and attainable. They are: make art, have fun, be good, love, and survive. This little business of mine allows me to make art, have fun, and it helps me to survive.

Which brings me back to my business plan: “make good furniture, somebody will buy it.”

What more could a guy ask for?